Troop recruiting guidance
Here are some guides to help you plan a year-round welcoming environment for your Troop.
This site, gtcscouting.org/recruit, is under development. Your contributions can help.
No one resource below will attract more kids to your unit, you must create a year-round plan and stay at it.
BSA RECRUIT 365
A Guide to Growing the Scouts BSA Program Through Personal Invitation and Interaction
From BSA, November 2022
The Dynamic Recruitment Playbook.

Send in Your Best Recruiting Practices
Do you have a great idea for recruiting in your Troop? Click on the patch below to email your ideas that others can use.
Using this RECRUITER patch from the Scout Shop is a great incentive for your scouts to recruit new scouts. Who can earn the recruiter strip?
Quick Facts from the 2023 Scoutmaster Membership Survey
Are you waiting on AOLs only? Most troops operate this way. You are missing the 95% of youth in the fifth and sixth grades who are not in Cub Scouts. How can you reach them?
Data from 2023 shows that only about 60 percent of fifth graders in the AOL program went on to a scout troop. How can you attract the other 40%?
Less than 60 percent of troops in our council held an open house in the Fall. Are you reaching out to all youth in your neighborhood?
Troops that recruited in the schools in 2023 had significantly more growth in youth membership than those who did not.
A Guide to Inviting New Friends to Join Scouting's Adventure
Contains a suggested top 10 methods and additional ideas. From BSA (no date)

One Pagers, Ideas for Recruiting from Roundtable Membership Moments (scouting.org)
Press coverage for Community Service: "More than half of prospective Scout parents do not know Scouting still exists. Positive publicity will help your unit and Scouting in your area."
Use online registration tools and resources (see video) (see GTC webpage)
BSA RECRUIT 365
Create a good year-round recruiting plan.
The most important thing is to adopt a year-round recruiting strategy. Plan year-round, and make every event a recruiting event. Constantly encourage your scouts to invite a friend and encourage your parents to invite their friends with children.
Is it published and distributed throughout your adult volunteers?
A recruiting plan should be a month-by-month listing of your recruiting stage and recruiting events.
This is as important as your calendar.
Do you have a dedicated Troop Recruitment or Membership Chair?
It is important that this does not fall unduly on the Scoutmaster or Committee Chair because they have to keep the program and the troop operating on many fronts. Getting a person with this primary responsibility will help your program soar.
Do you have a plan to market your Troop to the Community?
If no one knows your troop exists or what they do, how can you expect growth? Marketing your troop is critical, and not all marketing is recruiting. Sometimes, you want to let others know you are a good neighbor, did a service project, or completed a wonderful trip. Your success turns into recruits.
See below for ideas using Social Media, websites and blogs.
Have you reached out to your district membership committee?
Join or contact the district committee with your ideas and needs. They are there to support you but aren't there to do all of your recruiting. They may be able to help get into the schools or put on community recruiting events.
You can find your district volunteers on the Districts of the Great Trail Council webpage.
Three methods of recruiting new Scouts into troops
Generally, there are three methods of recruiting new Scouts into troops. A good year-round recruiting plan addresses all three:
Graduate AOL Scouts into a Scout Troop – (year-round sequence from August through July)
The New AOL Cub Scout program - information for Scoutmasters
Don't forget to help your new AOL parents understand the transition from Cub Scouts to Scouts BSA can be scary and uncomfortable if they do not know. If they do not know or assume the worst, we may lose them to scouts. Here are two good articles:
Five concerns parents might have about the move from Cub Scouts to Scouts BSA (this article includes both text and a video discussion)
But let’s be honest here: It’s not the kids who will be the most stressed out about crossing over into Scouts BSA. It’s the parents. The information you think is obvious is not to them. Help them.
The role of a parent shifts once their child enters Scouts BSA, but it is still important. Every parent (and den leader) can find a place to serve in their new troop, whether it’s as a committee member, assistant Scoutmaster, or other role.
Pro tip: Ensure your child attends summer camp during the first year of Scouts BSA. It’ll be an amazing experience that you and they will never regret. And they will stay in Scouts BSA longer with that Summer Camp experience.
Help your parents know: What’s the difference between Cub Scouts and Scouts BSA?
Host a Troop Open House – (sequential activity list from February through May)
Youth and Recruitment — Encourage Scout-to-Recruit Others – (sequential list of activities from September through December)
Do you have a Welcome to the Troop message?
Making a customized, high-quality brochure about your troop can be a good handout for prospective parents and a good orientation for new parents.
Look at the WIRED guidance at the bottom of this page. How can you weave every one of the five points into your welcome?
Take 5 minutes to listen to David Weyrick, VP for Relationships, explain how your unit can be WIRED for success.
Being Wired is remembering
Welcome,
Invite to return,
Relationship building,
Encourage to volunteer, and
Demonstrate Leadership
Scouts BSA Recruiting Adults Playbook

Which Role in a Troop Is Best for YOU?
by Mathew Rusten.
Matthew is an Eagle Scout from the National Capital Area Council. He currently studies architecture at the University of Virginia and gives cheerful service to the Order of the Arrow in Amangamek-Wipit Lodge #470. This can be seen in the original pdf on scouting.org.In a world of ever-increasing soccer practices, swim meets, and back-to-school nights, becoming an adult Scouter may seem terrifying. Will Scouting consume your free weeknights and weekends until the end of tme? Never fear! Regardless if you are brand-new to Scouting or have been your child’s den leader for years, there’s a role for you in a Scouts BSA troop.
Be a Merit Badge Counselor
Parent/guardians with limited availability often serve as merit badge counselors who teach Scouts about skills and career paths, all on a flexible schedule. The Scouts BSA program offers over 135 merit badges, so you can probably find a topic that aligns with one of your areas of expertise, or maybe even with your professional skills. By helping Scouts explore different interests, you can inspire passions that can last a lifetime.
Don’t worry – merit badge counselors don’t always work alone. Counselors are typically registered at the district level, so you will join a community of experts who can offer tips and support. Leaders within your local unit might be willing to help, too.
Registering as a merit badge counselor can be a great way to learn about the Scouts BSA program with minimal time commitment. Keep in mind, though, that a merit badge counselor is not eligible to go on an overnight event with a troop without also registering separately as a leader, typically within the unit. Click here to find more information about how to become a merit badge counselor.
Join the Troop Committee
Other parent/guardians get active in Scouting by joining a troop committee. Troop committee members support the troop, but usually don’t work with youth directly. Committee members also do not need to atend every troop meeting. Instead, they might coordinate specific events, such as Scouting for Food or summer camp, or serve in administrative positions such as treasurer, membership chair, or training chair.
Depending on the role, time commitments for committee members can be seasonal or year-round. Regardless, committee members rarely work alone – the committee works as a team to preserve the traditions and institutional memory of the troop. A background in Scouting can help you thrive as a committee member, of course, but check out these resources for a quick overview of the training that’s available. Your troop’s committee chair would be glad to help you get started, too.
Become an Assistant Scoutmaster
Finally, the most visible, demanding, and rewarding position for new parent/guardians is the assistant Scoutmaster, or ASM. ASMs mentor Scouts directly and guide them through rank advancement, skills practice, and other elements of the Scouting program. Many troops will assign ASMs to specific groups of Scouts, such as new Scouts to the Troop or older Scouts, to help keep them retained in the program, depending on the ASM’s skills, demeanor, and experience.
Assistant Scoutmasters know the Scouting program and serve as role models for living by the Scout Oath and Law. Their energy and attitude set youth leaders up for success and encourage them to learn and grow. Click here for more information about the role of assistant Scoutmaster.
Unsure how to help?
If you are unsure about where you belong within a specific troop, you can talk to the Scoutmaster, Committee Chair, unit commissioner, or other parent/guardians – they’ll find a spot that works best for you!
A thriving troop requires adult volunteers. The more parent/guardians who help with troop activities, the better the troop functions – and the better the troop functions, the better the Scouting experience for your child will be. The best troop meetings and most memorable campouts are not made possible solely by a few rockstar volunteers, but rather a community of parent/guardians all lending a little time. All Scouters, including you, can help Scouts flourish – become a Scouter today!
5 steps to Marketing Success
1 - Print
Print is how we traditionally reach out. You can customize these to help your unit.
Customize a flyer to advertise your troop or your open house - Choose from the flyers below or create and customize your own.
Never created a flyer? Here is a video about using Canva to create one. Here is an alternative way to create a flyer.
Customize buddy cards - use the ones below or create your own using blank business cards. You can find blank business cards here or at any office supply store. Set your Word document to Avery 5371 (laser printers). If you have an inkjet printer, then use Avery 8471. Instructions on the package.
2 - Social Media
Every unit should have a social media presence.
Social Media Playbook (see below)
Social Media Use in Units presentation. (see below)
Updated presentation on how to publicize (link here)
How to Geofence your recruitment events (your paid advertising that reaches beyond your unit)
Nextdoor - is a social media app designed to connect neighborhoods and communities, allows you to create and post events online, as well as invite your neighbors and community members. Units can make use of this in the best way since it lets people in your neighborhood know what is happening and in the surrounding neighboorhoods. It is less helpful to districts and the council because the reach is hyper-focused on the poster's location.
examples of use.
https://www.hoac-bsa.org/Data/Sites/1/media/membership/recruitment/cub-scouts/2020-school-night/recruiting-with-nextdoor.pdf (Heart of Ohio council)
https://www.wnyscouting.org/document/nextdoor-app-tutorial/200742 (Western New York Council)
(video) https://youtu.be/kW9oNkH_qBw?si=4wlcIugsZ8FKmDgr (Northern Star Council)
BSA Social Media Playbook

Presentation on Social Media Use in Units
See presentation in its own window.
3 - Video
Sample videos you can use in your marketing
Creating your own videos can convey more than a picture. Concentrate on scouts having fun!
Videos - Personalized to Great Trail Council use
Units can use these on their social media.
Videos are in our Recruiting Playlist on YouTube.4 - Websites
All About Scouts, Scouts BSA, Allaboutscouts.org is our landing page for learning about Scouts BSA and providing contacts to join. Please include it in all of your recruiting.
Create your own webpage.
You can use Google Sites to create a website (it is what the Council Uses)
Improve your Troop's website.
Is there a clear message about joining?
Does the troop make it clear you can join anytime of the year, or if a parent missed the Open House could they believe they missed their chance this year.
Are contacts correct and is that joining@troopx.com email actually monitored?
Does it correctly say when your meetings are and where, including items like "use the door in back," so they do not get lost, especially if a lot of things are going on when they decide to visit?
Do you include your welcome to the Troop, or All about the troop brochure as an easy download?
Be A Scout (Beascout.org) - Does it show your Troop in the best light. Search for your troop and make sure if it informative and inviting.
Look up your troop and see your troop's message.
Is it what you think a prospective parent or youth needs to know about your unit?
Does it say you are always open to new scouts?
Would you be attracted to your troop if you read your listing as a non-scout?
Edit your unit pin to change what is displayed on BeAScout.org.
Edit your Unit Pin set up to attract youth to your troop here: https://www.gtcscouting.org/resources/registration-resources/update-your-unit-pin
Set up and activate online registration here: https://www.gtcscouting.org/resources/online-registration
5 - New Parent Orientation
You can see the type of information you need to share with parents here:
Build your Welcome to the Troop Brochure and give it to all prospective parents.
Scouts BSA One Pagers to be Created
How to create a welcome to the troop brochure
How to plan an open house
Holding a Spring recruiting event
Using online registration in your sign-ups
Inviting and welcoming AOLs into your troop
Create a flier to advertise your next event
How to create buddy tags
How to create a public-facing FB page and to use geofencing
How to use Nextdoor
How to use Instagram
Reward your scouts with the recruiter patch