Troop recruiting guidance

Here are some guides to help you plan a year-round welcoming environment for your Troop.
This site, gtcscouting.org/recruit, is under development. Your contributions can help. 


No one resource below will attract more kids to your unit, you must create a year-round plan and stay at it.

BSA RECRUIT 365

A Guide to Growing the Scouts BSA Program Through Personal Invitation and Interaction

From BSA, November 2022

The Dynamic Recruitment Playbook.

Scouts-BSA-Dynamic-Recruitment-Playbook.pdf

Send in Your Best Recruiting Practices

Do you have a great idea for recruiting in your Troop? Click on the patch below to email your ideas that others can use. 

Using this RECRUITER patch from the Scout Shop is a great incentive for your scouts to recruit new scouts. Who can earn the recruiter strip?

Quick Facts from the 2023 Scoutmaster Membership Survey

A Guide to Inviting New Friends to Join Scouting's Adventure

Contains a suggested top 10 methods and additional ideas.  From BSA (no date)

Scouts-BSA-Recruitment-Idea-Book.pdf

One Pagers, Ideas for Recruiting from Roundtable Membership Moments (scouting.org)


BSA RECRUIT 365

Create a good year-round recruiting plan.

The most important thing is to adopt a year-round recruiting strategy. Plan year-round, and make every event a recruiting event. Constantly encourage your scouts to invite a friend and encourage your parents to invite their friends with children. 




Three methods of recruiting new Scouts into troops

Generally, there are three methods of recruiting new Scouts into troops. A good year-round recruiting plan addresses all three:

Do you have a Welcome to the Troop message?


Being Wired is remembering 

Welcome, 

Invite to return, 

Relationship building, 

Encourage to volunteer, and 

Demonstrate Leadership

Scouts BSA Recruiting Adults Playbook

Adult recruitment playbook_v3 (002)_SBBC.pdf

Which Role in a Troop Is Best for YOU?

by Mathew Rusten. 

Matthew is an Eagle Scout from the National Capital Area Council. He currently studies architecture at the University of Virginia and gives cheerful service to the Order of the Arrow in Amangamek-Wipit Lodge #470. This can be seen in the original pdf on scouting.org.

In a world of ever-increasing soccer practices, swim meets, and back-to-school nights, becoming an adult Scouter may seem terrifying. Will Scouting consume your free weeknights and weekends until the end of tme? Never fear! Regardless if you are brand-new to Scouting or have been your child’s den leader for years, there’s a role for you in a Scouts BSA troop.

Be a Merit Badge Counselor

Parent/guardians with limited availability often serve as merit badge counselors who teach Scouts about skills and career paths, all on a flexible schedule. The Scouts BSA program offers over 135 merit badges, so you can probably find a topic that aligns with one of your areas of expertise, or maybe even with your professional skills. By helping Scouts explore different interests, you can inspire passions that can last a lifetime.

Don’t worry – merit badge counselors don’t always work alone. Counselors are typically registered at the district level, so you will join a community of experts who can offer tips and support. Leaders within your local unit might be willing to help, too.

Registering as a merit badge counselor can be a great way to learn about the Scouts BSA program with minimal time commitment. Keep in mind, though, that a merit badge counselor is not eligible to go on an overnight event with a troop without also registering separately as a leader, typically within the unit. Click here to find more information about how to become a merit badge counselor.

Join the Troop Committee

Other parent/guardians get active in Scouting by joining a troop committee. Troop committee members support the troop, but usually don’t work with youth directly. Committee members also do not need to atend every troop meeting. Instead, they might coordinate specific events, such as Scouting for Food or summer camp, or serve in administrative positions such as treasurer, membership chair, or training chair.

Depending on the role, time commitments for committee members can be seasonal or year-round. Regardless, committee members rarely work alone – the committee works as a team to preserve the traditions and institutional memory of the troop. A background in Scouting can help you thrive as a committee member, of course, but check out these resources for a quick overview of the training that’s available. Your troop’s committee chair would be glad to help you get started, too.

Become an Assistant Scoutmaster

Finally, the most visible, demanding, and rewarding position for new parent/guardians is the assistant Scoutmaster, or ASM. ASMs mentor Scouts directly and guide them through rank advancement, skills practice, and other elements of the Scouting program. Many troops will assign ASMs to specific groups of Scouts, such as new Scouts to the Troop or older Scouts, to help keep them retained in the program, depending on the ASM’s skills, demeanor, and experience.

Assistant Scoutmasters know the Scouting program and serve as role models for living by the Scout Oath and Law. Their energy and attitude set youth leaders up for success and encourage them to learn and grow. Click here for more information about the role of assistant Scoutmaster.

Unsure how to help?

If you are unsure about where you belong within a specific troop, you can talk to the Scoutmaster, Committee Chair, unit commissioner, or other parent/guardians – they’ll find a spot that works best for you!

A thriving troop requires adult volunteers. The more parent/guardians who help with troop activities, the better the troop functions – and the better the troop functions, the better the Scouting experience for your child will be. The best troop meetings and most memorable campouts are not made possible solely by a few rockstar volunteers, but rather a community of parent/guardians all lending a little time. All Scouters, including you, can help Scouts flourish – become a Scouter today!


5 steps to Marketing Success

1 - Print

Print is how we traditionally reach out. You can customize these to help your unit.  

2 - Social Media

Every unit should have a social media presence. 


examples of use. 

BSA Social Media Playbook

Social_Media_Playbook_092518_BC.pdf

Presentation on Social Media Use in Units

See presentation in its own window.
Social Media Use in Units_v2_UofS2022.pdf

3 - Video


Videos - Personalized to Great Trail Council use

   Units can use these on their social media. 

  Videos are in our Recruiting Playlist on YouTube
Scouts BSA, boys and girls
Scouts BSA, boys and girls
Scouts BSA, boys and girls
Scouts BSA, boys and girls

Videos - Nationally Branded Scouts BSA Videos

As these are personalized, they will move out of this space and into the one above. 

4 - Websites


5 - New Parent Orientation


Scouts BSA One Pagers to be Created